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Rosella (brand)
The Rosella brand was founded in Australia in 1895 as the Rosella Preserving & Manufacturing Co.. Rosella has had a number of owners including a 40-year period where it was owned by Unilever. The current owner is Sabrands Australia which acquired the brand in April 2013.
==Origins==
TJ Press was the founding Managing Director and his partner was HJ MacCracken Carlton, Victoria and they began manufacturing in a Carlton backyard.〔 Shortly after being founded the company moved to Little Collins Street behind the Herald-Sun building and as it grew new,larger premises were sought. Land at Richmond Park near Melbourne High School was found and purchased and a new factory was established there. A new Board was formed under the chairmanship of Mr.F.J.Cato of Moran and Cato, the grocery chain store proprietors which had a large number of retail shops around Australia and acted as the main distributors for the growing range of Rosella products. Thomas James Press took a keen interest in overseas developments in canning and visited many Alaskan (salmon), American (jams and relishes) and English canning factories to find out the latest techniques. Rosella opened an Adelaide canning facility about 1900 and a Sydney canning factory in Alexandria in 1913. The name derived from the first jam that Press and MacCracken made which was Rosella jam from the rosella berries.
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